About Us

Fan Castle – About Us

When you’re a fan of a team, you’re part of a community. A tribe. At FanCastle.com, we’re driven to recreate the shared familial bond that comes from loving the same sports team—no matter where you are, what you do for a living, or what your background is. In creating a safe, positive working environment for our enthusiastic employees and in reaching out to customers for increased engagement and stellar service, we’re building a family, and you’re part of it too.

Can an online retailer really care about community? Absolutely. And the idea of creating a close-knit circle starts right here in our building, with the Fan Castle team. As we’ve grown from one person to many and make space for new roles to keep up with rising sales, we remain dedicated to our mission: creating a fun, collaborative work environment, offering high-quality sports apparel at affordable prices, and providing the very best customer service within our industry.

The FanCastle.com story is simple. After graduating college, I took a job with Coca Cola. I started at the bottom—stocking shelves—and worked my way up until I was managing five counties. My boss, Matt, mentored me through this transition and his generosity and genuine desire to see me succeed have stayed with me to this day.

I remember my boss getting a call late one evening, well past 7 PM, letting him know that a vendor’s Coke machine had gone out. He stopped what he was doing and drove two hours round trip so the machine would be operational again before morning. I paid careful attention to the way Matt interacted with others—to him, every person mattered. In the years that we worked together, I came to internalize these values as well. Now, as I build a company of my own, a strong work ethic and sincere care for both employees and customers comprise the backbone of this business.

We run our operation out of Alabama, near a small college town where there’s no shortage of healthy rivalry between Auburn University and University of Alabama fans. We wouldn’t have it any other way, and part of our passion for what we do is fueled by our ability to connect with sports enthusiasts all over the map—whether they’re yelling “War Eagle” or “Roll Tide.”

Not only do we strive to excel in the quality of our service and in facilitating a streamlined, user-friendly shopping experience for our customers, we also believe we can take our contributions one step farther. We’ve challenged ourselves to actively give back and engage in local and regional philanthropic efforts whenever possible, which has included helping to provide resources for underserved populations and supporting the development of educational curricula. No matter the cause, we remain invested in the success of both our Opelika community and the global community at large—our human tribe.

Take a look around the shop and let us know if we can help with anything. We’re here if you need us.

Welcome to our family,

James Signature